Competitors publish on YouTube constantly — product announcements, pricing changes, positioning shifts, customer objections. VidProxy monitors their channels and alerts you the moment a transcript matches the keywords you care about.
Marketing teams track competitor blog posts, press releases, and social media. They monitor G2 reviews and Hacker News threads. Almost nobody is systematically reading their YouTube transcripts — which is exactly where the most candid, detailed competitor communication happens.
Sales demos, keynotes, product walkthroughs, pricing explanations — all of it is spoken on camera, transcribed automatically by YouTube, and left sitting there unread by the competitive intel function at most companies.
The challenge isn't that competitor intelligence from YouTube is impossible — it's that the volume makes manual monitoring impractical. A competitor channel might post 20 videos a month. Most of them aren't relevant to what you're tracking. You need a way to filter for signal automatically and only route the relevant content to the people who need it.
VidProxy's Keyword Alerts let you define exactly what you're watching for.
Add the YouTube channel URLs for any competitor, industry analyst, or market influencer you want to track. VidProxy monitors them continuously — no API key required, no Google Cloud setup.
For each subscription, specify a comma-separated list of keywords (Pro feature). VidProxy will only fire your webhook when the transcript contains at least one match. Set different keywords per channel — product name mentions on a competitor's channel, pricing language on an analyst's channel.
Your webhook receives the full transcript plus the matched keywords in context. Route it to Slack, log it in Notion, file it in your CRM, or trigger an n8n workflow that summarizes and distributes the intelligence automatically.
A webhook handler that receives a VidProxy payload and posts a rich Slack notification when a keyword match fires.
// POST /webhooks/competitor-intel app.post('/webhooks/competitor-intel', async (req, res) => { res.sendStatus(200); // Acknowledge before async work const { video, transcript, subscription, enrichment } = req.body; // Build a Slack message with context const message = { text: `🎯 Competitor mention: *${subscription.channel_name}*`, blocks: [ { type: "section", text: { type: "mrkdwn", text: `*<${video.url}|${video.title}>*\n${subscription.channel_name} · ${video.published}` } }, enrichment && { type: "section", text: { type: "mrkdwn", text: `*Summary:* ${enrichment.summary}` } }, { type: "section", text: { type: "mrkdwn", text: `*Topics:* ${enrichment?.topics?.join(', ')}` } } ].filter(Boolean) }; await fetch(process.env.SLACK_WEBHOOK_URL, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(message) }); });
The power of VidProxy keyword alerts is in how you configure them. Here are patterns that produce high-signal competitive intel:
Keywords like your product's name adjacent to "pricing", "cost", "expensive", "affordable", "worth it" reveal how competitors are positioning against you in price conversations.
Monitor your specific feature names on competitor channels and analyst channels. If they start mentioning your differentiators, someone is asking about them.
Words like "compared to", "vs", "alternative", "instead of", "switched from" appear in sales and demo content. These transcripts tell you exactly how competitors handle your category.
Tracking "enterprise", "startup", "SMB", or specific industry terms shows which segments a competitor is actively targeting — or pivoting toward.
Monitor competitor channels for specific technical terms. When they start discussing capabilities they didn't have before, you want to know before it shows up in prospect calls.
"Hiring", "team", "we're building", "new role" in an executive's channel transcript are early signals of strategic investment shifts — months before job listings appear.
GET /api/videos?tag=Competitors&since=30d returns everything from the past 30 days. Pipe this into a search index (Elasticsearch, Typesense, Postgres full-text) for ad-hoc research.
Free tier includes 3 channels. Pro adds keyword alerts and 2-minute polling.
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